How communicating complex process improves customer experience

Photo Credit: imgflip

The experience

Tell me if this has happened to you recently (or ever)

“What do you want to do?”

My comments, I knew what I wanted to do at this hospital, I knew I’d ask someone at the counter so that I’d know the first thing to do. But, the pleasant surprise was that I was approached and asked first.

I answered, “Bla, bla, bla. Some hospital stuff…”

Then she explained to me really quickly: what to do, where to get it done and what to do after that. This explanation had metadata like: whom to talk to, how long each procedure will take, directions around the hospital.


Limi hospital showed me that having a process that is communicated simply, especially in moments of confusion and uncertainty improves the customer’s experience.

Snaps of Limi Hospital Abuja Interior Décor and Printed assets



Product design freestyles and commentary on being a creator.

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